Manifesto
The Wylde is an eco conscious and sustainable fashion and lifestyle brand designed for the Modern Woman. Born through the passion to bring life to clothing that is focused on the impact we can make to redefine the values of fashion through sustainable manufacturing and design, whilst supporting cultural preservation and artisanal craftsmanship.
Founded by Australian designer, photographer and artist Lucette Romy, The Wylde launched in October of 2016 and offers a collections carefully crafted from natural and raw materials. As the earth intended, methods of The Wylde design practices include using certified organic textiles, natural plant dyes, ethical manufacturing and artisanal crafts.
Manufactured in Bali, Indonesia The Wylde works closely with a small family run factory to produce their collection with all of their garments 100% hand dyed with plants on the East Side of Bali. Working closely with talented artisans from Indonesia is imperative to the brands ethos, our artisans not only use natural plant dye methods but also harvest and hand weave organic cotton used in The Wylde design process.
Our manifesto has been the cornerstone of our practices, though it is open to growth and adaptation as more opportunities to create positive changes arise.
The Wylde creates collections that work towards a trans-seasonal approach rather than sticking to seasonal timelines. This is to ensure the brand maintains their ethos and does not overproduce. The Wylde follows a slow fashion approach to ensure our pieces are not created with minimal consideration to our workers and the Earth. The fashion industry is the second largest polluter in the world, with the environmental impacts caused by the pollutants in the production process, as well as the amount of discarded clothes and excess textiles that end up in landfill are incredibly devastating. The Wylde aims to keep a harmonious and balanced relationship with The Earth and ensuring their waste is kept to an absolute minimum and leftover textiles can be repurposed.
The Wylde understand that sustainable practices in the fashion industry face their own challenges; but the brand is committed to making environmentally conscious choices in all of their pieces. The Wylde aims to integrate these values through all aspects of the business from product to packaging. All products purchased online are free from plastic and all print materials and swing tags are recyclable.
The Wylde encourages women to consume consciously and thoughtfully by designing classic pieces that cater to women who appreciate high quality. With a strong emphasis on a buy less, buy better approach.
A subtle brand at its heart reflecting the timeless beauty of minimalism and femininity. The Wylde offers pieces that feel sophisticated, yet easy going, pieces that translate from bed to beach to bar, or from a fast paced city to a breezy island. Carefully designed to offer sustainability and longevity, with compliments to the Figure and the Earth.
PACKAGING
The Wylde will post your orders in the most sustainable ways possible. We use recyclable materials or compostable materials in all of our packaging and shipping materials.
All paper packaging is hand made in Bali from 100% post consumer recycled materials. This paper is created by local village women who combine the latest in contemporary design using waste paper and other sustainable materials.
Each folio of 100% post consumer paper is hand crafted by recycling waste paper collected from businesses, schools, offices, hotels, villas and homes around Bali. It is colored using natural dyes taken from the earth, roots and leaves and is textured with the addition of plant fibers such as bamboo and flower petals.
No chemicals or bleaches are used in any stage of the paper making process. The variations and irregularities which occur in the paper are a reflection of the art itself and distinguish the paper as a hand made product of environmental integrity.